London Sign Writing: Ted Baker new store fit-out

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NGS completed 11 in-store panels for Ted Baker’s flagship store in Bluewater Kent. The brief was to bring hand painted feeling to the logos of several themed interior settings using layouts produced by the in-house design team.

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The nostalgia ”Tedbury” concept included various village shop sets with quaint writing – a tea shop, a butcher shop and a pharmacy staging… These interior wall and ceiling sets were literally designed as room spaces then ‘de-constructed’ or dissected, with walls displaced creating a broken visual constant: a shifting continual context around the store… heaps of mirrors assisted the whole shabaz, The mix of Goth typography and Victorian ornamentation made the writing fun and after we went over with a distress rub down and glaze, the panels really looked the part.

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We are constantly being asked to create aged and retro surface finishes on shop signs and displays these days and it is becoming one of our specialities.

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A few weeks later the 2 million pound makeover was complete and running.

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Special thanks to all the team and shopfitters.

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The Apothecary signs in the new flagship Bluewater ‘Tedbury’ quirky themed store

…sign writing in Blue Water Kent the fab new Ted Baker store…

London sign-writer Nick Garrett

Big thanks to John Pope, Dave Uprichard of OPT (http://www.otpstudio.com/) for great layouts and TB fitters and VM designers for preparing the artwork.