About Seraina

Seraina, the complete Journey-woman Sign Writer.

MESSAGE SERAINA

07949327987

GALLERY

Our Brand Design capability is fully loaded into each project I complete.

Seraina Baumgartner

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DESIGN COMES FIRST

360 GRAPHIC DESIGN SCOPE

My design scope is wide and continually responding to new projects. Just ask and we will develop your brief.

GIFTWARE, BRAND LOGO + FUNKY RETRO FONTS

As well as designing trend-driven signs, we also offer a comprehensive graphic service which includes branding, graphic design ‘Margate Shells’ giftlines, bespoke font development, surface design, wall features and logo marks.

Yep, I do all this work up a ladder… by hand.

I can help visualise your ideas, translate them in ways that work across multiple media platforms.

From a global-reach website, packaging development to London shopfront signage. I can do it across all scales and genres.

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A True-cut London Sign Painter + Maestra Glass Gilder

If you make a Google search for me you’ll see a lot of pages about what I do as a Traditional London sign writer.

I get up the ladder and paint great letters.

Gold Leaf Glass Lettering

For the Home

Some pages might show up as NGS pages because I work with Nick, creating together a strong Traditional Sign, and Verré Eglomise interiors, glass gilding practice.

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Signs, Murals + Wall works

Margate Shells

My ‘With Love’ Special Gift Products

SPECIAL OCCASION GOLD GIFT SIGNS

I love the creative process especially when making gifts… new ideas and custom designed home accessories product development.

I now make beautiful gilded Shell art ind Vintage Gift Signs.

The full gallery links are here and in the menu under ‘Margate Shells‘.

 
MY CREATIVE BACKGROUND:

BORN CREATIVE

Letters and numbers have always fascinated me. One of the first things I consciously wanted to learn was how to write and draw letters. Watching my mother typing at home mesmerized me. My father had to sit with me at the kitchen table for hours and sketch for me!
 
It was also my dad who brought me a huge stack of Letraset sheets, stencils and all sorts of things to draw and erase from the office.
 
So I spent more hours at my little desk, filling paper after paper, while listening to Beatles records. 
 
Some of those tools are still at my desk and companions in my signwriting kit. And the Beatles are still playing…

 
WORK LIFE SUCCESS

I started my professional career in the classic Swiss way with an apprenticeship as a screen printer in Zurich. 
 
The analogue printing process grabbed me from the first moment. I loved cutting masking film for stencils by hand and mixing inks by eye. Traditional signwriting was not even in demand at the time. 
 
Signwriters where laying down the old craft and migrating toward running vinyl cutters and digital printing machines. 
 
 
So after graduation I worked in Zurich’s screen print studios for 15 years. 

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CHANGING SKILLSETS – PRECISION PRINTING TO PRECISION PAINTING

The call for screen printing work was also fading during the 2000s. So I started to do some digital printing and vinyl cutting as a secondary skill set which remain very useful designing large scale signage works today.

”Pushing buttons and writing on keyboards was getting me down.

I had to change something… and I did.

So I started traditional signwriting training in London with leading sign master Nick Garrett”. 

… and here I am doing my own signs, leading Nicks projects, doing what I’ve always loved doing at last.

What I do today comes out of 15 years of fully apprenticed, strong, graphic lettering production.

I hope you like these examples. Feel free to contact me about the work I do.

Seraina

Instagram

https://www.instagram.com/seraina__baumgartner/


Contact Me

MESSAGE ME HERE

07949327987