
Introduction
What’s the big deal? Well it’s what we call deep set quality in short… but requires extra explanation as to how we measure quality and place the design ‘gemstones’ in the final piece.
Always aware of the need to never overdress beauty. These letters and numbers embody a considered approach.
They aim for a sense of purity: enduring style rather than the splashes of overdressed effects.
Care and considered. That’s the gulf of the difference and divide in our work.
About Seraina:
20 Years of precision lettering design – Painting Beautiful Deal, Kent homes, Victorian Gold House Numbers, Traditional signs and more…
CRAFTED CLASSICAL Signwriting
Traditional Signs of Deal Kent, For DISCERNING HOMES & BUSINESES
Seraina Baumgartner CV
A Traditional Sign writer – Kent’s leading Painter of hundreds of Gold House Numbers. Living and working in Cliftonville, Margate.
Seraina uses traditional hand-painted techniques. Graduating from a Swiss print-making apprenticeship, has an incredibly sharp eye for detail.
Each project has been designed uniquely for each bespoke client preference… no other house in the world has the same signature or finishing touch.
Sign Makers: Heritage-driven design for truly crafted homes

Career Timeline
2002-2005 Apprenticeship completed: Printing and graphics Zurich.
2005-2016 – Working in field of screen printing for Print Haus.
2018 – 2019 – Moved to Cliftonville, Margate: working in field of sign design and application.
2019 – 2025 – Working independently and as partner with NGS, as sign painter and designer.
A special Traditional Sign Painter
Creator of memorable Gold House Numbers and gorgeous Shop Signs.

A selection of work – feel free to ask Seraina for details and pricing.


Period & Modern styling – correct in every detail.

Traditional Signs of Deal Kent: Heritage Victorian Letter Styles.
A Gold leaf specialisT
SIGN CREATIONS ENRICHED WITH TRULY FINE TYPOGRAPHIC DESIGN

Creative with creativity
Melbourne House (Deal) letter architecture was derived from Italian ‘Bodoni’ elongated type/font and re crafted with 1930s era features. Wanting to never add the obvious, that many tend to do, overcooking is not something found in the greatest of any classical design.
It’s often what is paired down that offers so much. The simplification of the central ‘E’ character horizontal bar and the gentle rounding of various serif extenders, adds romance and rhythm to the arc format and whole. Tiny decisions on detailing that create such a difference and add a perfect sprinkle of mindful, memorable flavours, voice and lasting quality.
It’s why we are here and making these beautiful things for your home.

Ideas about design
I’m lucky that my sign-painting work includes specialist gilding, developing new ideas as a letter designer, typographic designer and traditional sign Painter combined.
Most of my clients know me as a meticulous signwriter, glass gilder and specialist graphic artist from the work they have seen here.
I aim for distinct and unique: specialise in making hand painted Retail signwriting, gold house numbers, Gold leaf windows, Feature walls, Office missions, Wayfinding signs and House numbers… my other skills include interior mural schemes and full design project management.
Every sign I paint is a reflection of my personal journey as an artist.

First impression? .. Classical beauty


Starting up is made easy
If something here has caught your eye, however early along the process — you are most welcome..
GALLERY OF LETTERING PRECISION AND BEAUTY

Canterbury Cafes, Kent Sign writer Seraina

Deal Seafront house number, Kent Sign writer Seraina
COASTAL SIGNS + GOLD LEAF SHOP FRONT LOGOS











Looking for some design guidance?
If something here has caught your eye, or you’d like to explore a more tailored piece — however early — you are most welcome..
WHATSAPP OR CALL US
07949327987
Deal town Kent, Coastal Sign painter Seraina,
Main House Numbering services: