“I help brands stand out through handcrafted design rooted in tradition, tailored for modern impact.”
What makes us unique: Crafting Brands with Heritage and Style
Hand made brand ID logos, from brush to brand — NGS have always made design an absolute priority and brand agencies like Pentagram have come to us for our fine edge over the past 10 years. Studying graphics at Camberwell college of art and London School of Communication Nick has crafted ID statements for all local trader projects and larger clients such as Fred Perry, Le Labo, AstraZeneca, Cocoa Cola and London breweries Fullers and Taylor Walker.
Heritage meets strategy: as a master craftsman I bring deep design knowledge and timeless artistry into the modern brand story.
Authenticity sells: Many brands are seeking authentic, non-digital-looking design (our signwriting & font skills scream authenticity).
We don’t just design logos – you shape brand presence.
As you can see we have an impressive portfolio and continuing to build business ID for a wide range of clients.
Mantra – Couture Articulate Brand ID
We invent new typefaces, restore classic alphabets, create timeless visual identities rooted in craftsmanship, authenticity, and hand-drawn precision. The mainstay of our font design and branding comes from love of London typography, Caslon letter press in particular, and wider Roman and Swiss type influences.
In the past half century the great signwriters of Britain also shape the shape of our commemorative collection of letters.
What we offer
I design brands that feel personal, original, and built to last.
Every identity is crafted from the ground up, using skills developed over 30 years as a master signwriter and letterform specialist.
Branding services include:
- Custom Logo Design
- Brand Identity Systems
- Hand-Drawn Typography & Wordmarks
- Retail & Shopfront Branding
- Brand Style Guides & Asset Kits
Section 3: Featured Case Study – Choosing Keeping
Client: Choosing Keeping
Industry: Independent Quality Retail / Papers / Art materials / Books
Objective: Rebrand retail ID for this beloved Covent Garden shop to attract a younger audience while honouring its loyal crowd and heritage foundation.
NGS Branding Process
Discovery & Research:
We explored the full concept with owner and spent time in the shop absorbing the characteristics and footfall vibes.
We also looked into any local competitors and found a handful that mainly focused toward a lower market… and we spoke with both new and long-time customers to understand the shop’s nostalgic charm and literary importance to the community.
Sketching & Typography:
Using brush-lettering and tall Roman capitals, I developed a set of hand-drawn logotypes, combining classical French Didot with Bodoni and merged these two type giants into the new form: title font forms cut a striking note with truly chiseled iconic clarity.
The background of painted marbling lifted the typography with a rhythmic wonder of nature (creativity itself) beauty.
Logo & Identity Development:
The final brand features
- A hand-lettered logotype with high contrast and cool serifs
- A monogram stamp for social use and promotional packaging design
- A muted gold leaf-and-cream color palette to reflect the shop’s rich, tactile atmosphere
In the works – New site showcasing our recent Brand ID ‘Caslon Branding’ by NGS