Fullers: NGS Taste the Pride brand Campaign

Campaign time with Cubo for Fullers.

Fullers – Typesetting in Gold

Big ol’ mouthwatering project with the Pride of London brewer Fullers.

Chisel detail NGS Brick Lane Bold Condensed font used for this typeface design and executed onto glass with pure gold leaf. Both matt and mirror gilding was used to create the dual facet of the carved letter.

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“ARCHITECTURE OF LETTERS IS THE ART OF ORGANISING CHARACTERS AND SPACE.

IT IS THROUGH FONT CONSTRUCTION AND DESIGN THAT IT EXPRESSES ITSELF.”