The retro Mood – Loose Sans Serif
I am developing a shop sign graphic using an aged yet precise hand rendered look for leading food chain – the graphic application is actually surprisingly tricky as the font characteristics can become over cooked and the strap-line readability lost… the trick is to create a balance that resonates both look and crucially brand message.
Below: New layout visual showing old face signwriter’s Sans Serif
- Above: Hand render feel – the desired effect with grunge option
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The rather more genuine article forming the project Mood
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Follow this article for updates of the next site due to be painted 26 April 2012.
Nick Garrett
