Culture and tradition
Are there certain foods your family eats every New Year? What about special greetings for birthdays, or songs to sing on rainy night? – If so, you might be practicing a tradition! Lots of holidays are associated with traditions, such as watching fireworks on the 4th of July or eating turkey on Thanksgiving.
“The letters don’t get their true delight, when done in haste & discomfort, nor merely done with diligence & pain, but first when they are created with love and passion.”
Unlike laws and rules, which we have to observe for our safety and well-being, traditions are usually things we do by choice because they are customary and meaningful. Most traditions are enjoyable things that help people to observe an occasion or feel unified with a certain group, such as their religion, team, or fellow citizens.
But these are examples of social traditions. What about traditions that personify ingenuity, craftsmanship and skills?
Traditions are practices and beliefs that are passed down between generations of a certain family, culture, or other group such as Guilds and Unions.
The word tradition implies that a certain practice has been around for some time and is observed regularly. The tradition for a culture to eat specific foods, for example, usually goes back to parents, grandparents, great-grandparents, and beyond! However, new traditions are made all the time and sometimes even replace old traditions.
TRADITION IN CONTEXTS
Watching the makers of Parmigiano Reggiano at work 16 hours every day of their lives has given me an insight into not only the level of dedication required to truly be the best, but also the way in which information is shared and expected to be retained. Repetition of practice cannot be mistaken for repetition of instructions which often results by lack of concentration from the apprentice.
Likewise working with traditional martial artists in China I got to see the importance of 100% concentration and successful application.
THE TRADITIONAL LONDON SIGNWRITERS
“Lettering is a precise art and strictly subject to tradition. The New Art notion that you can make letters whatever shapes you like, is as foolish as the notion, if anyone has such a notion, that you can make houses any shapes you like. You can’t, unless you live all by yourself on a desert island”.
Gill’s quote above illustrates how traditions also get blown out of the water as technology shapes our lives and the way we letter them.
In London today there is a revival and fashionable trend chasing Tradition, exemplifying it and even replicating to exacting degrees. There are a few new kids on the block none of which are the complete package when cast under the gaze of us long tooth writers – however these guys are bringing a breath of fresh air to the art.
You cannot short cut experience no matter how well Instagram is applied!! It takes 10 years to get a real handle on it. But there again tradition has always relied upon innovation because it is a paradox … a modern thing with classical bloodlines.
Many of the true traditional practitioners utilise modern practices and materials alongside trusted old ones, however the practice of Traditional Signwriting in London rests with just a hand full of original artists.
For Jack Holland’s and Peter Hardwicke Tradition is uppermost and a guiding light – Wayne Tanswell too. Richard Apps is a keen avatar of hand rendered artwork. David Smith is perhaps the most famous of the Traditional sign men in UK and the world today.
Myself I also hold true to the value of my own family design heritage and lettering traditions: using freehand lettering techniques since 1975 with no tapes or modern aides wherever possible. In many cases I don’t even use a rule or measure marking with the mahl and brush points any levels and centres needed.
Hand rendered and computer assisted artwork assist some contexts and because of my own genealogy in stone masonry and letter carving, my sense of tradition is more keen than most and sought after by those who share the passion.
For us traditional boys there has been an enormous investment in time, dedication and passion to elevate the practice today.
For something to become a tradition, it just has to be done deciduously again and again for years! With love and abiding obsession… we all love the rock n roll of lettering.
WHY IS IT SO PROTECTED?
All artisan’s, cooks n chefs hold something back…
But I don’t.
Never let you down – setting and leading the rising standard.
Superb design and execution
Bespoke or tailored pricing
A very nice Jaguar indeed
TRAINING A TRADITION – LOYALTY FIRST On the vine –
I trained Matt Ordrobny, Beth Jarrold, Taylor Pyke and Jack Hollands a few months ago and they are carving a niche for themselves.