Tag: Murals (page 3 of 12)

Truly COOL – a bit about Brand mojo signwriting, Nick Garrett

Modern Brand Signwriting: A bit about the B2B/C power of my fresh modern sign writing 

Sign writing has always been a highly creative process and while today it allows me to offer a generally a lower cost option than digital print,  I take pride in the new modern graphic feel entering my practice – young designers are seeing signwriting as the perfect medium to express their distinctive London retro style.

NGS brand sign writing is now truly modern, truly cool… and truly profitable

The power of my top quality hand painted or gilded sign craftsmanship lies in the fact that it is simply brimming with character… it will talk your talk and is as a signature of quality for your business front end.  

It is most certainly a beautiful way of communicating because it is completely bespoke.

A hand painted sign from me is energised: it will be a very cool looking high resolution product, lasting 15 years, speaking volumes, while genuinely building your brand ID (and client list), day in, day out..

If you have the opportunity to say who you are, what you do, choose us as you hand painted signwriting professionals, because NGS strive to do the job better than any.

It’s a fully editable sign design made exactly to your spec and budget requirements. 

Above:  Nick signwriting in Tate Modern recently. Below:  55 Great Eastern Street, new POD store opening – signs NGS.

 

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Above: the new POD mural for Mansion House outlet… taking off nicely and turning over great, delish fast slowfood!

The NGS team give you great value and service

Typeface Design – making new ideas work

Typeface Design – making ideas work

By London sign writer Nick Garrett

Typeface design is something top signwriters pull up every stroke of the day.  Each curve struck by custom made chisel edged signwriters brush, follows a memorised pattern or cutting in profile.  For example Helvetica has a completely different DNA to Franklin Gothic, Univers and Gill sans.  An experienced writer holds this programmed information and differentiation like a digital plotter.

Recently I was asked by a leading brand to write a shop fascia using a font with a loose Victorian poster hand... with a modern twist!  Whattha!!!

I knew exactly what was needed… but while I was writing this wibbly font (or peotica sans as I termed it), my subconscious was going nuts!  Protesting on my left hemisphere while my right forged this subtle but beautifully bad logo!

Below:  the wibbly font which drove me nuts writing!  Look at the rough ‘S’  …looks great ensemble!

But adding flair and eccentricity is what is required today as clients seek out the hottest brand ID… the rules are changing and rules are often out of the window.

Below:  recent brand logos, buttons and banners by Nick Garrett, NGS

making it real together

Classical Logo design is still a crucial skill for me as it focuses a host of useful typographic and creative skills: technical thinking and creativity combined.

Inspiration breeds success if held to client brief.

It is the difference between being a traditional sign-writer and a top notch sign pro.

Nick Garrett

NGS

Font work - fine tuning Gill, Nick Garrett

Above:  Gill sans with some optional extras …

The Magic of Vintage Block Lettering:  Sans Serifs

Gill Sans is a tremendous English font based entirely on the classical structure of Roman serif.  Ingenious sans serif borrowing from rich Latin origins.

We are a clever lot… those Romans….

Blockies to look out for:

  • Franklin Gothic Bold
  • Gills Sans
  • Univers
  • Swiss

Hope you like your hatchling NGS sign concept… think about it and get in touch

NGS

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London sign writer Nick Garrett

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