For Ted Baker – London Signwriter Nick G
London Sign Writing: Ted Baker new store fit-out
NGS completed the hand sign-writing of 11 ornate panels for Ted Baker’s flagship store in Bluewater Shopping centre, Kent.
What a great team and company they are check the link out at the bottom of the page.
The brief was to bring quasi-vintage hand painted feel to the logos of several themed interior settings using layouts produced by the in-house design team.
The nostalgia ”Tedbury” concept included various village shop sets with quaint writing – a tea shop and butchers a chemists… these interior wall and ceiling sets were literally dissected and displaced creating a visual constant, yet shifting context around the store… heaps of mirrors assisted the whole shabaz, The mix of Goth typography and Victorian ornamentation made the writing fun and after we went over with a distress rub down and glaze, the panels really looked the part.
We are constantly being asked to create aged and retro surface finishes on shop signs and displays these days and it is becoming one of our specialities.
A few weeks later the 2 million pound makeover was complete and running.
Special thanks to Julian Brown, John Pope Signwriter and all the team and TB shopfitters.
Nick Garrett London Signwriting
The Apothecary signs in the new flagship Bluewater ‘Tedbury’ quirky themed store
…sign writing in Blue Water Kent the fab new Ted Baker store…
Above: Our distressed ornate sign-written tag
All about TED BAKER
Big thanks to John Pope, Dave Uprichard of OPT (http://www.otpstudio.com/) for great layouts and TB fitters and VM designers for preparing the artwork.