Tag: Brand (page 3 of 7)

Truly COOL – a bit about Brand mojo signwriting, Nick Garrett

Modern Brand Signwriting: A bit about the B2B/C power of my fresh modern sign writing 

Sign writing has always been a highly creative process and while today it allows me to offer a generally a lower cost option than digital print,  I take pride in the new modern graphic feel entering my practice – young designers are seeing signwriting as the perfect medium to express their distinctive London retro style.

NGS brand sign writing is now truly modern, truly cool… and truly profitable

The power of my top quality hand painted or gilded sign craftsmanship lies in the fact that it is simply brimming with character… it will talk your talk and is as a signature of quality for your business front end.  

It is most certainly a beautiful way of communicating because it is completely bespoke.

A hand painted sign from me is energised: it will be a very cool looking high resolution product, lasting 15 years, speaking volumes, while genuinely building your brand ID (and client list), day in, day out..

If you have the opportunity to say who you are, what you do, choose us as you hand painted signwriting professionals, because NGS strive to do the job better than any.

It’s a fully editable sign design made exactly to your spec and budget requirements. 

Above:  Nick signwriting in Tate Modern recently. Below:  55 Great Eastern Street, new POD store opening – signs NGS.

 

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Above: the new POD mural for Mansion House outlet… taking off nicely and turning over great, delish fast slowfood!

The NGS team give you great value and service

Some signwriters… NGS heads up on vinyl stencils

I’ve been looking around a host of websites recently taking a look at what other writers have been up to and it’s interesting to see the variation in work.

One this struck me was how many writers employ an approach the contrasts the current trend today.

Creative Signwriting has grow out of the brewery industry by and large and this DNA seems to permeate most styles of writing from the traditional sign companies, despite the use of digital technology.

Enough said today signwriting isn’t just about the artisan it’s about the brand and how it becomes enriched in paint… via the brush.

I say via the brush because this is where the practice is splitting off.

A number of writers are claiming to use hand painting when in fact they are using sign stencils… a vinyl mask that is laid pressed and then filled with enamel.  This creates the illusion of writing yet is really little better than applied vinyl because the end result has no hand made painted cutting.

  Left:  Peeling off Vinyl stencil

This is OK if you are looking for a discount solution – hey hold on… make sure the writer offers you a discount on vinyl masking because it is a quick fix solution and should cost 50% of the traditional painted rata.

By hand I mean applying with the brush in the traditional way… no shortcuts or gimics.

Above:  Writing in the Modern context – by hand

When I create a sign it is via the skill and execution of 32 years… in a modern way.  You end up with artistry, and accuracy in Corp ID.

The vinyl stencil is mechanical and doesn’t compare… but that’s just my opinion!

 

Nick Garrett NGS

 

 

 

 

 

 

 

 

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