Tag: Brand (page 2 of 7)

New artwork – NGS graphics and traditional signwriters London

Design Communication

I always offer to assist the creative process.  In this project the artwork arrived in PDF layout form and I set about applying useful elements in order to flesh up the look.

TB designer Barry Wylie was great to work with offering loads of images and ideas… but it was important for me to let him know that he could fwd me any amount of info he wanted – that in no event would this become a nuisance.  The opposite is true.  Quality input breeds success.

Flagging up good practices with designers who share great communication skills allows the project to develop more fully.

It also feeds the whole schedule with shared ethos, depth and understanding.

Communication is crucial – I really work hard at building good communication skills.  In the past I studied counselling in order to amplify my communication ability.  It paid dividends.

In the design process it is never the case of expecting to get the look right first time.  A concept has to travel around the team – qualified people with a diverse range of views.

When ideas come back from first submission I can’t wait to wade it and make refinements.

 

Criticism is brilliant!  It aims always to take the best in the concept and better it.

 

The objective of embarking on brand or product design is to create something stunning that works.

For that running ideas round a team is always the best option.

 

It may be that we will work together in the future – I hope this short article gives you an insight into my constant striving for good design practice and underscores your own belief in communication based design methodology.

 

Nick

 

251 Kings Road Restaurant opening today…

Vamping a great little treasure on the Kings Road… 251

We love our restaurant… and sharing it is what it is all about… work in progress making it special

251

When I came across this little hub I was immediately taken by its atmosphere… calm, friendly and great dining ethos.  I was asked to add some visual magic and right now I am working on a range of small detailings that add something unique and charming.

For example adding colour to the dining chairs needed to be based on consideration – finding a cute visual appeal with a twist and surprise.  Something unexpected and individual… the distribution of tone and dusty hue combinations was refined in order to break the mould of the white distress icon and find instead a richer colour combo.

Bringing together a controlled richness is incredibly important in the restaurant interior… controlled because the target audience, richness combining the visual senses in tandem with the aromas, jazz and tastes.

The coffee in 251 is fantastic!… everything must enrich that magic or enliven it…

Hang out at 251 – relax and enjoy…

 

Nick Garrett


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