For Ted Baker – London Signwriter Nick Garrett

Ted Baker Signwriters NGS

London Sign Writing: Ted Baker new store fit-out

Ted Baker Signwriters NGS

PROJECT CASE HISTORY: SUMMARY

NGS completed the hand sign-writing of 11 ornate panels for Ted Baker’s flagship store in Bluewater Shopping centre, Kent.

The brief was to bring quasi-vintage hand painted feel to the logos of several themed interior settings using layouts produced by the in-house design team.

NOSTALGIC LETTERS

The nostalgia ”Tedbury” concept included various village shop sets with quaint sign-writing features – a tea shop and butchers, a chemists… these interior wall and ceiling sets were literally dissected and displaced, creating a shifting context around the store… heaps of mirrors assisted the whole shabaz,

The mix of Gothic London typography and Victorian signage ornamentation made the painted calligraphic writing fun and after we went over with a distress rub down and glaze, the panels really looked stunning.

Ted Baker Signwriters NGS article.

RETRO SIGNAGE

We are constantly being asked to create aged and retro surface finishes on shop signs and displays these days and it is becoming one of our specialities.

A few weeks later the 2 million pound makeover was complete and running.

Special thanks to Julian Brown, John Pope Signwriter and all the team and TB shopfitters.

Article by Nick Garrett,

NGS TheLondonsignwriter.com

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