Killer brand ID and media for start-ups
You have a new business that you know has originality and stands out from the pack. How do you show that in your brand ID design?
It’s one of the biggest and most important challenges you face getting the feel right for your customer base. Get it right and you’ll never look back… wrong it and you’ll never be where you wanted. There’s no such thing as a no brainer when it’s your business on the line.
I design using a fixed strategy – no airy fairy bullshit… even if it’s selling smelly, fluffy, pamper stuff. It works for my clients because it gives them real stand out! It’s why you might just come straight to me.
The 5 key principles that make my designs and brand launch better than my direct competitors are:
1 CLARITY – No point in bathing it in frills that distract from your story. Typography and image must be super hardcore clear and on point. Say your shit loud and clear.
2 PRODUCT READ – What you do is more important than who you are so people have to get exactly what you are offering… and want it. Your product must be like a song you can’t get outa yer head. Colour psychology and a whole lot of visual magic assists your readability among the throng.
3 HONESTY – Take the wall down and speak directly to your customers without any fluff. It’s important to let your customers know what you are doing and why you are doing it. Remember that customers are smart and they want to engage honestly.
4. AS THE QUESTION! – Bobby Grajewski of Edison Nation Medical reveals his go-to strategy, “We always look for a call to action to spark thought, contemplation and eventual action. To that end, we have posed rhetorical questions and problems, run searches and asked the community for their ideas to improve healthcare.”
5. HEADLINE AND CONTENT MAGIC – If your headline is weak, it doesn’t matter how good the rest of the copy is because no one is going to click through. People often add headlines and titles as afterthoughts, but a headline should get as much thought as the rest of the piece. And the rest of the piece? Create objective social media posts, blogs, infographics and white papers that raise the level of informed discourse in your industry — even if it means levying warranted praise upon a competitor from time to time. The value of your content will increase exponentially.
Happy work club guys.