The Globe packing out - NGS signs

A bar full of fantastic beers, wines and NGS Bar Design

Globe beer

This project required the full design detailing, supply and procurement, leading the decorating team and clarifying day to day objectives.

The Globe, Marylebone - Design Nick Garrett NGS

Interior:  Design intention – Nick Garrett

The Bar: I opted for the effect of airiness and casual cool avoiding the mid tone greys that have dominated bar design recently. Light main toned areas such as ceilings and all other painted surfaces created a sense of space and access.

This would be contrasted with bare brickwork,  rich walnut floor, dark blue charcoal bar-front, raw steal, and fresh colour splashes of lime kick hues.

But it would be the rows of Eddison lanterns that would set the interior off most dramatically.

Ghost sign ID and faded beer lists contrasted with clean blackboard Beer n Wine lists.

 

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Above: Nick creating the 1920s ghost sign script and Abe laying off the bartop.


Exterior feel: Sans serif signwriten treatments

Stripped tiles, Blue Black Farrow and Ball contrasts and fascias with a solid bone white, London Johnston block nodding at twists of Italian and french sans serif, distressed contrived teak shade.

Each letter was designed and considered in the context of the location and footfall.  Moving away from a purely London standard block the adjustments found in French and Italian sans serif were included so as to lend familiarity to the potential diversity of the new client base we wish to attract.

I decided not to include any obvious brand logos such as a vintage globe motif, maps or nautical references relying entirely on the power of the title and homogeneous integrity of all design interplay.

Such targeted design is the most effective 24-7 marketing participant.

The Globe

All writing was freehand written.

THE GLOBE  FACEBOOK PAGE

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Globe Bar Design by NGS LondonIMG_3093[1]

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The globe opening night 009IMG_3106 (1)

The Globe 2IMG_3108G for NGS Ghost signs

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Here is the pictorial view:

 

Typographic influences

Edward Johnston and the local historical pass of French and Italian Sens Serif.

More to follow… it’s pretty late 🙂